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CYFN, YG partner on support campaign

From left: Simone Forunel with Health and Social Services, Minister Pauline Frost, Grand Chief Peter Johnston, and Executive Director Shadelle Chambers address the media Thursday afternoon. Photo: Tim Kucharuk/CKRW.

A multi-media initiative from the Council of Yukon First Nations and the Yukon Government aims to address some of the underlying COVID-19 consequences on children and families.

With the COVID-19 pandemic ongoing, the Council of Yukon First Nations and the Yukon Government are worried about increased stresses on communities and families which could lead to violence, substance use, and child mistreatment.

CYFN Executive Director Shadelle Chambers says a joint campaign featuring posters, social and traditional media advertising is aimed at reflecting the number of new realities faced by communities and families.

She says the campaign encourages people to reach out if they need help.

"We're really excited to--for the first time--collaborate on a joint strategy and ensure the community sees that are supports available and that there are options available," Chambers said.

"The campaign is culturally-appropriate for First Nations families."

Simone Forunel with Health and Social Services says data and referrals show the number of people reaching out is actually down.

"It's difficult to know with certainty, but there's a lot of different indicators that we're worried about," Forunel said.

"We don't want to assume everyone is ok. We want to make sure we're reaching out and offering those services."

One of the posters depicts members of a six-person household who are doing their best to cope while staying at home.

It invites families to call CYFN’s Family Preservation Services or YG's Family and Children’s Services to find out what supports are available.

(The campaign features two different posters. Photo: Tim Kucharuk/CKRW)

A second advertisement depicts two children huddled outside in the dark, while their parents can be seen consuming alcohol and arguing inside.

This ad direction is different as it invites community members to call Family and Children’s Services if they are concerned for the safety or well-being of a child or youth.

Both YG and CYFN are splitting the campaign's $7,500 cost.


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